A promotional video can accelerate your company’s marketing strategy. It can get people talking about your products and services, and a great promotional video will get audiences excited about your brand.
Promotional videos are a secret weapon for elevating marketing strategies and engaging with the people who matter most to your company and its work.
If you’re wondering how to make a promotional video, Studio Spero’s got you covered. Our team of professional videographers helps companies create dynamic, entertaining, and engaging corporate videos.
We’ve put together this all-access guide to everything you need to know about promotion videos and how to create them.
What Is a Promotional Video?
A well-crafted promotional video can give your company a competitive edge. But what exactly is a promotional video? Well, it’s actually a term that can apply to many different styles of videos. As the name implies, the goal of a promotional video is to promote, whether that means you’re trying to:
- Promote specific products and services
- Raise brand awareness
- Promote your brand identity to increase loyalty.
While promotional videos generally aim to drive sales, that doesn’t always have to be the case.
Types of Promotional Videos
Here are some promotional video examples, with links to final products that we’ve delivered:
While each of the videos linked above showcases different things, they all share the same goal: promotion. These are just a few types of promotional videos. Others include:
- Explainer videos
- Product demos
- Testimonials
- Behind-the-scenes videos
- Animated videos
- How-to videos
- Corporate videos
- Case studies
What Makes a Great Promotional Video?
While every promotional video is unique, there are a few key elements that will make it work best and should be considered throughout the video production process. As you begin thinking about making a promotional video, ask yourself these questions:
Who Is Our Target Audience?
Whether you’re trying to increase brand awareness or drive sales for a product or service, promo videos will work best if they are catered to the people you’re trying to attract. What is their gender? How old are they? What are their interests? What are their preferred social media platforms?
The answers to those questions will enable you to collaborate with promotional videographers to create a final product that resonates with the target audience.
What Should the Focus Be?
You want your promotional video to be clear and concise in its messaging, which makes it essential to understand where the focus should be. The tighter the focus, the more effective your promotional video will be.
Where Will Your Promotional Video Be Consumed?
This is a more important question than ever. If your promotional video is being designed for social media, it will need to fit the time limits that platforms like TikTok and Instagram place on content. If it’s going to be played on a big screen before a film, how will that affect the visuals?
When you work with promotional videographers, they can create promo videos for specific platforms or deliver a final product that can be shared everywhere if that’s what you’d prefer.
Are Graphics or Animation Required?
The work that’s done in the post-production phase can elevate a promotional video and make it stand out from the crowd. Studio Spero’s team can add VFX, animations, and any type of graphics to enhance the final product and make your promotional video.
How to Make a Great Promotional Video
Creating an amazing promotional video can be a big job, but it’s manageable when you’re working with professional videographers who have years of experience.
- Have a Clear Plan
Knowing your target audience and understanding the goals and focus of your promotional video are big keys to its success. Knowing that information will inform every step of the process.
How Studio Spero helps: At Studio Spero, the Discovery Phase is a vital step in creating your promotional video. It’s where our team learns about your business, diving into your brand, your marketing goals, and what you’re looking to achieve with your promotional video.
- Create Dynamic Scripts & Storyboards
Before the cameras ever get rolling on your promotional video, it’s important to have a script that aligns completely with what you’re looking to achieve and the story you’re looking to tell.
Creating storyboards and shot lists not only allows you to visualize what your promotional video will look like, but it also enables changes before production starts. The visual elements of your promotional video are just as important as the script, so it’s important that they align with the vision you have and the story you’re telling. Lighting, camera angles, and shot composition can all significantly impact the outcome.
How Studio Spero can help: Our team is here to create a promotional video for you. While we write scripts and storyboards, we’ll seek your approval and ensure the production plan aligns with your expectations.
- Work with Professional Videographers on Production
While social media is full of viral videos shot on iPhones, promotional videos must appear professional. They’re an extension of your brand, after all, and you want your clients and customers to see you for the professional company you are.
Working with professional videographers is key, as they will shoot in high definition with crews and actors who know how to get the shots your promotional video needs.
How Studio Spero can help: Our professional videographers are capable of capturing exactly the shots your promotional video needs, whether that’s through drones or with Sony A7S III cameras, which shoot high-definition, 4K videos. We’ll scout locations, coordinate, and schedule to ensure production runs smoothly.
- Add Final Touches to Make Your Promotional Video Pop
Once you’ve taken the shots you need for your promotional video, some of the most important work begins. The best shots in the world won’t be as effective as they could be if they aren’t edited together properly, and adding graphics, animations, and other custom elements can exponentially enhance your promotional video.
How Studio Spero can help: Our team works its magic in the post-production process, adding all the visual and audio flourishes you need to elevate your promotional video.
- Share & Promote
Once the final product for your promotional video is complete, it’s time to share it with the world. This is an exciting moment, as it allows you to watch your target audience engage with your brand and become excited about what you’re promoting. Share your promotional video across as many platforms as possible to maximize engagement.
How Studio Spero can help: Studio Spero can create promotional videos for your website and for TV and film advertising, as well as produce micro-content for social media that acts as a teaser, encouraging viewers to learn more.
Create Engaging, Entertaining Promotional Videos
Creating a promotional video is an effective way to advance your company’s marketing goals. When you create a promo video, you show the world what your brand or its products are all about. Whatever your goals, Studio Spero’s expert team will work closely with you to create a promotional video that truly stands out.
For more information, email us at he***@*********ro.com or call us at (403) 837-9588.
FAQs About Promotional Videos
What type of advertising is a promotional video?
Promotional videos can be used to promote a brand, product or service. They can be used as online advertisements or in more traditional advertising settings, such as TV and before films, but are particularly effective on websites and social media.
How long does it take to make a promotional video?
Generally speaking, most projects Studio Spero works on take between 3-4 weeks to complete. If a shorter turnaround time is required, that’s entirely possible as well.