Every step of creating a corporate video is important. Post-production, though, can make all the difference between a corporate video that works just fine and one that truly shines. It might just be when the most magic truly happens in the video production process.
But what exactly happens in post-production? When the cameras go off and stop shooting, that’s when editing is done to piece together the footage into something coherent, and important work like colour grading, music, and graphics are all added to your corporate video.
If that sounds complicated, well…it can be, but video production for corporate clients involves creating the highest-quality final product that meets specific goals. Every detail matters.
So let’s break down the post-production process and why it’s so important for corporate videos.
Why Post-Production Is So Important
These days, most people can shoot something on their phones and even edit it so that it’s good enough for an Instagram post or a TikTok their friends will enjoy. There’s nothing wrong with that, but it’s not enough for when you produce a corporate video.
Your corporate video is an extension of your brand. It will tell viewers what your company is all about and what it stands for. Your corporate video is a chance to make an impression—it might be your only chance. So, it needs to be professional, and that’s why video production and post-production, in particular, are so important.
At Studio Spero, we have a multi-step process for creating engaging corporate videos, with post-production being the final step in the video production journey.
- Discovery: This is where we dive into your business and learn all about your brand, your goals, and your vision for your corporate video.
- Creative: This step involves finding the story you want to tell and creating a concept.
- Pre-production: We create storyboards and shot lists, write scripts, and then scout locations and come up with a schedule.
- Production: This is what most people think about when they imagine what making a video looks like. Professional film crews work together to get the footage needed to bring your vision to life.
Last but most certainly not least is post-production, where our team takes everything that’s come before and edits it, adds graphics, sound effects, and music, and puts the finishing touches on a corporate video that stands out from the crowd.
What Happens in Post-Production?
The goal in post-production is to make sure the final product for your corporate video is the highest quality it can be and engages every viewer. It’s not just about piecing together the footage in a way that tells a story. It’s about adding music that enhances that story, graphics that engage your audience, or VFX that brings your corporate video to life.
Post-production elevates your corporate video and is as important as any previous steps in the video production process. Here are some of the things our post-production team at Studio Spero can do to elevate your corporate video.
Footage Review & Editing
Our post-production team will meticulously review every shot, picking out the best ones for the final cut and cataloguing what could use a tweak here and there. Everything from the visuals to the audio needs to be reviewed carefully so it can be assembled for a rough cut.
There might be hours of footage, and the first step of post-production is getting it all organized to start being shaped into a coherent story.
Sound Mixing & Colour Correction
Once the visual footage has been selected and put into place, we begin smoothing out your corporate video by refining the audio and visuals.
With the audio, that can mean cutting out background noise, adjusting levels, and adding voiceover where necessary. Make no mistake, corporate videos may be visual, but the audio is equally important when it comes to how audiences will receive the final product.
Visually, we will also colour-correct the footage to make sure it looks perfect and will smooth transitions between shots so they look seamless.
Adding Visual Flair
Your corporate video is almost certainly going to require graphics, animations, or branded elements that make it stand out and identify your company.
Studio Spero’s expert team has all the tools to add the special visual touches that will make your corporate video stand out. The graphics we produce will pop, while we work with professional, experienced animators when that’s what your corporate video requires.
Music & Sound Design
The right music is critical for corporate videos, and we can make sure that the licensing is taken care of to get the music your video needs. Our post-production team will then integrate it seamlessly.
Sound effects, voiceover, and audio mixing are also done to provide a final audio product that’s clear and immersive.
The Finishing Touches
As the final product comes together in post-production, our video production team will do the colour grading your video needs to have a true cinematic polish that will look as crystal-clear on a movie screen as it will on somebody’s phone.
Create a Corporate Video That Stands Out with Studio Spero
At Studio Spero, we pride ourselves on creating corporate videos that bring our clients’ vision to life. Through every step of the corporate video production process, we’ll work with you to make sure the final product is professional and engaging.
Our corporate video production agency is meticulous throughout the post-production process and will ensure the product meets every goal your company set out to achieve at the beginning of the process.
To see the difference our talented team can make for your corporate video, fill out the contact form or call us at (403)837-9588.
FAQs About Corporate Video Post-Production
What is included in video post-production?
Post-production for corporate videos can be an extensive process that involves everything from editing footage and adding music to voiceover and incorporating branded graphics and animations.
It’s where the footage that’s shot during the earlier stages of video production is pieced together into a cohesive story, and other elements are added to make the corporate video stand out.
What is in a corporate video?
As you can see from our portfolio, a corporate video can be many different things. It can be traditional commercial advertising, micro content for social media, staff instructional videos, real estate videos, or it can be instructional, like a training video.
What are the five stages of video production?
The five stages of video production are Discovery, Creative, Pre-production, Production, and Post-production.