When businesses want to connect with their audience, few tools are more powerful than a great corporate video. This one tool has the ability to create connections with audiences through thoughtful storytelling, intentional messaging, and high-quality audio and video that engage viewers.
Corporate videos have numerous purposes, including introducing a brand’s audience to new products and services or educating them about who a company is and what it stands for.
But what makes a great corporate video? And how can teaming up with a professional video production company in Calgary help you connect with your target audience? Let’s take a look.
What Can Corporate Videos Accomplish?
Whether it’s marketing, attracting talent, or creating engaging and unique social media content, a great corporate video can make all the difference for your company.
A corporate video appeals to your audience through engaging storytelling and high-quality production and can produce tangible results. Corporate videos can be versatile, too.
A well-made corporate video can be used on a company website to convey its brand values while also getting posted on social media platforms, used at trade shows, and even in traditional advertising.
Here are just a few goals a great corporate video can help your business accomplish:
- Establish Brand Identity: A great corporate video can showcase who your company is and what it stands for. That can increase an audience’s connection with your brand if the values align. It can also help attract top talent.
- Build Credibility and Trust: Testimonials, behind-the-scenes, or the making-of-corporate videos all provide transparency and expertise and introduce viewers to the people behind the brand.
- Drive Engagement: A well-produced, entertaining corporate video will be shared and liked, and draw comments. Engagement is sometimes called the new currency in the social media world, and great corporate videos drive it.
- Improve SEO: Videos improve SEO because people tend to click and watch them, which increases dwell time. This tells search engines that you have content people like to watch, potentially increasing your rank.
- Simplify Complex Ideas: Boring videos make people want to stop watching them. An engaging corporate video captures their attention, making them want to stay until the end.
What Should Every Corporate Video Have?
A professional corporate video can be a difference-maker for businesses, but it requires careful planning and high-quality execution and production.
If you’re wondering how to create a corporate video, partnering with a video production company gives you a leg-up on your competition, ensures a smooth, straightforward process, and ends with a product that will resonate with your audience.
Here are a few elements of successful corporate video that every project should aim for:
Clear Messaging
This is an important step in the planning process for a corporate video. Before you start scouting locations or hit the record button, it’s vital to figure out what you’re trying to achieve with your corporate video.
Are you trying to attract talent? Promote a new product? Highlight your brand’s values?
Corporate videos can accomplish a lot of things, but understanding what you’re trying to achieve and how you’re going to communicate it through your video will make it much more effective.
See It in Action
When Mount Royal University collaborated with Studio Spero to promote its Launchpad event, they clearly aimed to show the entrepreneurial competition’s history and why it’s been so successful.
The video we produced relied on testimonials from past participants alongside visuals that highlighted the community formed around the event and the businesses it spawned.
Quality Production
Audiences have high expectations for corporate videos. They want clear visuals with good lighting, steady cameras, and graphics and animations when necessary. They want crisp audio, music that fits the tone, and transitions between shots that are smooth and don’t distract.
In other words, they want professional, high-quality video production. And so do companies. Corporate videos are an extension of corporate brandings, and that means producing videos that look professional and meet the highest production standards.
See It in Action
Studio Spero worked with EFW Radiology to create new website video content that was also played in cinemas across Alberta.
When a corporate video is going to be played on the big screen, it needs to be the highest quality possible, and the project resulted in a video that featured around 40 individual shots and a combination of hired talent and real people.
The video presented EFW Radiology as exactly what they are: A healthcare provider that takes care seriously.
Target Audience
Understanding who you’re trying to appeal to with your corporate video is critical as it allows your company to cater its messaging, visuals, tone, and style to its target audience.
A corporate video to be shown to other businesses at a trade show will look different than one promoting a rural event to rodeo lovers. Knowing your target audience allows you to tailor your corporate video to the wants, needs, and interests of the people it is trying to reach.
See It in Action
The Strathmore Stampede is one of Canada’s biggest rodeos. It partnered with our studio to promote an outdoor concert with country star Gordon Bamford. The video we produced featured gorgeous shots of Bamford and his band but also captured the event’s energy by highlighting all the dancing, food, and fun games played on the night.
Choosing the Right Video Production Company in Calgary
The right video production company will take your vision for a corporate video and bring it to life professionally. However, not all companies that offer video production for corporations are built the same way.
When choosing a video production company in Calgary, ask to see their portfolio and take time to evaluate their past work. Ask questions like:
- Have they done corporate videos similar to what you’re looking for?
- What are their timelines for production?
- What’s included in the pricing?
- What is their policy on edits?
Learn more in our blog on choosing the right video production company in Calgary!
Produce Engaging Corporate Videos with Studio Spero
We produce creative and professional corporate videos that receive fantastic feedback in Alberta, B.C., and across Canada on tight timelines. We offer animation work, can provide drone and aerial footage, and create corporate videos for websites, traditional advertising campaigns, and social media.
If you want a corporate video that captivates your audience, fill out our contact form, e-mail us at he***@*********ro.com, or call us at (403)837-9588.