When you need to communicate brand values, culture, products, or services to existing staff, new recruits, current clients, or potential customers, a corporate video can help you do it effectively.
Want to raise awareness for a new product line? An awareness ad can drum up excitement. Need to give new employees a rundown of your company? A training video will help them visualize company values.
We’re often approached by companies looking for corporate video production. However, not all of them know what type of corporate video they need. This blog is here to help.
What Is a Corporate Video?
Corporate videos are used by companies when they need to communicate something internally or externally. There are many reasons why a company may need to create a corporate video, including:
- Boosting website traffic
- Communicating internally
- Enhancing product understanding
- Building trust and brand awareness
- Increasing engagement
- Training new employees
Different Types of Corporate Videos
Corporate videos are designed to meet specific needs. Read on to learn more about the different types to help you better identify the best fit.
Awareness Ads
An awareness ad aims to build brand awareness or visibility. Brand awareness refers to how well the public knows your company, its values, and its products.
Unlike service videos that are designed to increase sales, awareness ads are more so used to increase brand recognition.
When to use: If you’d like to educate the public or your target audience about your company, increase awareness about an event, or help consumers get to know your brand’s values better, an awareness ad is a good choice.
Brand Video
84% of people want to know a brand’s values before making a purchase. And since video has become the preferred method to consume information, creating a brand video can help you relay those values in a visually appealing format.
Brand videos are typically shorter than other types of corporate videos and are narrative-driven.
When to use: Create a brand video to relay your company’s core values or showcase your products or services.
Explainer & Service Video
While a brand video can showcase products or services, explainer or service videos go into more depth. Typically placed on high-traffic web pages, these videos can last anywhere from 30 seconds to two minutes.
When to use: Have a product or service that needs explaining? These videos can help show off its many features or functions in an engaging way.
Website Content
Explainer videos are one example of website content. However, plenty of other types of videos could be beneficial. Others include homepage videos, company culture videos, testimonial videos, and tutorials.
When to use: If you have a website, it could likely benefit from some form of video. We recommend consulting with a professional to discuss your options.
Social Content
Standing out on social media can be difficult. The first step to getting noticed is an effective social strategy, and the second is a captivating video. While not every video you produce has to be made by a video production studio, your most important should be if you’d like to make a positive impression.
When to use: Hire a video production studio to create thought leadership videos, educational content, brand videos, or production videos.
Event Video
An event video captures an event, such as a concert, conference, or sports tournament. It’s a great idea for many reasons, including sharing the event with others, capturing and preserving the experience, and attracting new audiences or attendees.
When to use: You may video an event to promote the next one, provide a recap, give a behind-the-scenes look, or provide speaker highlights.
Recruiting, Training & How-To Videos
A recruiting video highlights corporate culture, values, and employees. Training videos help train new staff or teach existing staff new protocols, while how-to videos teach more general audiences how to do something.
People who watch a video retain 95% of the information compared with only 10% for those who read the same information. This means creating a training or how-to video will help viewers learn.
As for recruiting, giving candidates an inside look at your company can help you get better candidates, be more visible on social media, increase your reach, and find candidates that will better fit the corporate culture.
When to use: Having up-to-date recruitment and training videos is handy if you’re constantly growing your company. How-to videos can help educate new staff, website visitors, customers, or social media followers on performing an action associated with your services or products.
Testimonial Video
Some say a company is only as good as its reviews. People tend to trust companies that have an ample amount of reviews. In fact, 93% of consumers say they make purchases based on other people’s reviews. Plus, customers spend 31% more on products or services when they have great reviews.
When to use: Recording clients or customers giving feedback about your products can increase your brand’s trustworthiness. If that’s one of your business goals, start organizing a testimonial video.
How to Determine Which Corporate Video You Need
Knowing you need a corporate video is a great first step. Next comes identifying the type of video you need, which can be done by following these steps:
- Define Your Marketing Goal(s): First, define your marketing goal or business objectives and how the project will satisfy them.
- Determine How the Production Fits into Your Overall Marketing Strategy: Define where or how the production fits into your overall marketing strategy or sales goals and how the production project will satisfy your goals.
- Research Competitors & Identify What’s Working: Look into competitors or peers and see what type of content is—and isn’t—working for them.
- Figure Out Which Video Type You Need: Figure out which type of video you need for the marketing objective or sales goal.
- Reach Out to Professional Production Companies: Reach out to professional production companies and ask about their thoughts and recommendations. Move forward with the production company that is interested in helping you achieve your goals and can execute the vision.
Your Professional Corporate Video Awaits!
Now that you know about the different types of corporate videos and how to choose the right one for your brand, it’s time to act on the last step of our process!
Reach out to Studio Spero today to get your corporate video started, or view our recent work to get a better idea of what we can do for you.
FAQs About Corporate Videos
What should be in a corporate video?
It depends on the type of corporate video you produce, but for a brand video, you should include who your company is and what it does, your company values, company history, and a demonstration of your knowledge.
What is the difference between a commercial and a corporate video?
While commercial videos aim to persuade and attract, corporate videos communicate and educate.