Whether on a website, YouTube, or a big screen in a movie theatre, video has increasingly become vital to how companies tell their stories to the world. But modern video production is a lot more complex than pointing a camera and shooting. How we tell stories is critical, but the right video production process will ensure your audience feels connected to the final product you put out into the world.
That process isn’t necessarily long, but it requires attention to detail and some careful planning before shooting, editing, and mixing ever take place.
At Studio Spero, our tried-and-tested corporate video production team creates engaging, professional videos that can teach, entertain, and engage audiences. Here’s what that process looks like from start to finish:
How Long Does Professional Video Production Take?
This is a big question, and at our video production company in Calgary, our projects generally take around three to four weeks to go from concept to a final product that can go out into the world. If a shorter timeline is required, we’re absolutely able to make that happen, and our video production team has a proven track record of producing the highest-quality videos within tight deadlines.
The Video Production Process
- Discovery
The very first step in creating a corporate video is for us to learn about your business. Videography is what we do, but who you are as a business will inform every decision throughout the process of creating your video.
There are a few key things we seek to understand before we dive into the video production process.
- What is your brand identity? Your corporate video will be an extension of your brand, so it’s important to understand your brand’s personality, image, values, and the way it normally communicates with the world.
- What are your marketing goals? What you’re trying to communicate, who you’re trying to reach, and what you’re trying to get across are all important starting points for any corporate video.
- What is your company’s vision for this project? The best videography can make a video sing, but ultimately, the video Studio Spero produces will help convey your company’s vision. What is the video’s goal? Is it raising brand awareness? Promoting a product? That’s central to everything that comes next.
- Story-Finding & Concept Creation
Through brainstorming and chatting with the client, we can begin to find the story of your video and create the concept of what the final product will look like. Through brainstorming and conversations with the client, we can work together to refine creative concepts and choose the right direction for the video.
Our video production team can include animation, drone, and aerial footage and is capable of creating projects for advertising on TV and movie theatres, social media, or in-house corporate videos.
Whatever your concept, we can help you bring it to life.
- Pre-Production
Once a concept has been agreed upon and we’ve developed the story you want to tell with your video, video production will be underway. But before the cameras start rolling, it’s time to do the work that ensures everything is in place for a smooth shoot.
In this step, we work to create a few critical pieces that will be needed when production gets underway.
- Crafting scripts: The script will inform the shots that are needed, whether actors are required, and will articulate the story of the video.
- Storyboarding: This is where we visualize the scenes that will make up the video.
- Scouting locations: Once we know what shots will be needed for the video, we can find the locations where we will shoot to bring the storyboards to life.
- Coordinating and scheduling: Whether it’s the video production team, actors, or the locations themselves, we’ll need to make sure everyone is in place and ready to shoot on the day the cameras are set to get rolling.
- Production
The preparations are finished, and it’s finally time to start shooting your video. Our professional film crews bring their high-tech gear to the shooting location and start bringing the concept and story to life.
Our team shoots on Sony cameras, which produce incredibly high-res, 4K, 10-bit videos that look crystal clear and bring out every detail on any screen. However, If your project requires shooting on something else, we can do our best to accommodate that.
- Post-Production
Some people may think the video production process is finished once the cameras stop rolling, but that couldn’t be further from the truth. Post-production is where a lot of the magic happens, as we edit your video, add visual FX, mix the sound, and do the colour grading that will separate your video from the pack.
We can also take care of music licensing, and our sound design team will ensure your video’s audio is perfect.
- Review & Final Cut
As one of the most meticulous video production companies in Calgary, we want the video we produce to be exactly what you were hoping it would be, so take time to watch it, review it, and give us feedback.
Once it’s perfect, it’s time to send your video out into the world so that audiences can see it and you can start reaping the benefits.
Make Your Vision a Reality with Professional Video Production
Whatever goals you’d like to accomplish with corporate video production, Studio Spero will make sure they’re met through creative and professional video production. Our team is made up of some of Calgary’s very best videographers, editors, and creatives, and we have a professional network that will ensure if there’s something we can’t do, we can quickly find someone who can.
We’ve worked with a wide variety of clients, all of whom have had different visions and goals. We’ve taken their visions from concept to delivery, and have provided a final product that’s surpassed their expectations.
If you’re looking for a dedicated video production company in Calgary, contact us today.