An amazing product video can elevate your marketing campaign and be the difference-maker that captures the attention of your target audience.
The best product videos showcase a product and service in an engaging, compelling way. They showcase new products, demonstrate how they work, and can convince customers to make purchases.
But you don’t just want a good product video; you want a great one. At Studio Spero, we help businesses elevate their marketing with compelling, visually stunning videos that stand out from the crowd.
What Is a Product Video?
A product video is designed to introduce a product or service to your target audience and potential customers by highlighting its unique features and demonstrating how it works.
A good product video doesn’t just inform viewers, it aims to persuade them to make a purchase. Effective product marketing videos should be visually compelling and provide useful information about how a product works, what makes it special, and its usage, benefits, and features.
Types of Product Videos
Not all product videos can or should aim to accomplish the same goals. Different businesses and products will require different types of video content, and it’s worth considering what types of product videos can best serve your marketing goals before working with video makers to create a final product.
A few common types of product videos include:
Launch Videos
When you’re introducing a new product, you want to make a splash and draw attention. Video marketing is a great way to do this, as a compelling launch video can generate excitement and anticipation by introducing a new product and emphasizing its innovative features or utility in customers’ everyday lives.
Explainer Videos
Whether it’s for a brand-new product or one that’s been on the market for a little while, an explainer video does exactly what you’d think it does: It explains what a product is, how it works, and how it can be used.
The value of a product or service may be self-explanatory in some cases, but for many others, an explainer video is a great way to help potential customers understand its value.
How-to Videos
How will potential customers use the product or service you’re promoting with your product marketing videos? A product video can show them, whether that’s step-by-step or highlighting tips and tricks.
An effective how-to video will demonstrate how a product works and how it can be used, allowing customers to understand exactly how to incorporate it into their daily lives.
Customer Testimonials
Adding a human element to your product videos is a great way of building trust with potential customers. Having other customers share their positive experiences with your product or service provides social proof, which many people require before making a purchase.
Who Might Need Product Videos
Video has become essential to many companies’ brand and marketing strategies, and product videos are a big part of that. Product videos are a great way to introduce new products and educate potential customers about how they can utilize your company’s products and services, as well as why they would be beneficial in their lives.
Companies looking to launch new products, raise brand awareness, or connect with new customers should all consider product videos.
How to Create a Captivating Product Video
- Determine Your Goals
Before you get started on producing a product video, you’ll want to have a plan and clear goals for what you’re looking to achieve. Everything that comes afterward, from pre-production right through to the final cut, will be working to make sure those goals are achieved. So be sure to ask:
- Who is your target audience?
- What makes your product special, and how can it be highlighted?
- What type of product video best fits your goals?
- What key messages are you looking to get across with your product video?
- What sort of return-on-investment are you looking for?
- What will your call to action be?
- Write a Creative Script & Storyboard
Once you’ve committed to moving forward with your product video, you’ll need to develop a story and possibly a script. We recommend using a professional team that specializes in creative videography.
This ensures that the story told in your product video aligns with and supports the goals you’ve set. It also organizes the production process, which ensures that shooting is as efficient as possible.
- Film Your Product Video
Your product video is more than just an opportunity to educate people about the product itself. It’s also a reflection on your company. That means you’ll want it to be top-tier, and working with a professional videographer can help.
Our team utilizes high-tech cameras that produce 4K, 10-bit video, and our professional film crews work meticulously to bring your vision to life.
- Edit the Video
Whether you need graphics, special effects, animations, or anything else, the post-production phase is where your videographer can add the extra elements that will really make your product video pop. The final touches can make all the difference in making your product video stand out from the crowd.
- Promote Your Product Video
Once the final video is complete, it’s important to promote it. Maybe it’s included as part of an email marketing campaign, or maybe you leverage the power of social media to get your product video in front of as many eyeballs as possible.
Studio Spero Makes Product Videos That Stand Out
Working with the professional videographers at Studio Spero ensures you get video content that elevates your marketing strategy. We’ve worked with companies big and small to create product videos that are engaging, entertaining, and hook potential customers with stunning visuals.
If you’re looking to work with professional videographers in Calgary and across Alberta, contact us at he***@*********ro.com or call (403)837-9588.
FAQs About Product Videos
What is a product video?
Product videos introduce products or services to customers, explain why they’re useful, and demonstrate what makes them unique.
What is the difference between a product video and an explainer video?
An explainer video is a type of product video that focuses on explaining the purpose of a product or service, how it is used, what problem it solves, and why it would benefit customers.