Long before the cameras start rolling or the magic gets going in the editing bay, some of the most important work for your corporate videos takes place. Corporate videos aim to communicate specific goals and messaging to an audience, and the work done in advance ensures that those inform every further step of the process.
But what can you do to prepare for your corporate video?
- Pre-production meeting
- Media training
- Location, talent, and shot-list preparation
- Lock-in scripts, voice-over talent, and music
Preparing for Your Corporate Video
Whether you’ve already scheduled your corporate video production or are curious about what’s entailed, we’ll guide you through what the pre-production phase looks like when working with our videography team in Calgary.
Pre-Production Meeting
One of the most important stages in creating a corporate video is the pre-production meeting with your production company. No two corporate videos will be the same—they may not be the same type or have the same goals. Each company is different.
Communicating what your company wants to achieve and other expectations will help guide production. During your pre-production meeting, your chosen video production company can provide helpful advice and guidance to ensure you get a video that aligns with your needs.
During a pre-production meeting, you will:
- Go over the project’s vision, goals, and objectives. It’s important to define what success will look like.
- Review the shooting schedule and production plan.
- Establish expectations from both your company and the production company, ensuring everyone clearly understands the process.
- Discuss on-set protocols.
Media Training
While some corporate videos will employ actors, many companies want to put their own people front and centre. It’s a way of connecting with audiences and showing a human side that can be highly engaging and attract clients and customers.
But not everyone is comfortable or natural on camera. That’s perfectly normal, and fortunately, many companies in Calgary can provide media training that will make anyone and everyone confident about appearing in a corporate video.
Set the Scene
About a week before your shoot date, it’s important to ensure that all locations, talent, and your shot are ready to go.
There are a lot of different moving pieces on shoot day, and it’s important to be organized and ensure everyone is on the same page to avoid delays that could be costly.
Lock in Post-Production Details
Once shooting is done, a lot of work still needs to be done to create an effective corporate video. It isn’t just editing clips together, either.
Even before shoot day, ensure that voiceover talent is ready and that the scripts they’ll read are locked in. This will ensure that the post-production process goes smoothly.
Music is an important part of corporate videos, too. Picking the right soundtrack for your video can set the tone and vibe, and it’s useful to have this done before editing begins, especially if rights need to be cleared.
Creating a Corporate Video
The process of creating corporate videos can result in engaging, informative content that attracts employees, customers, and clients. It’s a process, though, that takes careful planning, precise execution, and technical wherewithal to pull off effectively.
At Studio Spero, we help companies create enthralling corporate videos. Our thorough process ensures clients have every opportunity to communicate their needs and production runs smoothly and efficiently.
Three of the five steps come before a camera rolls, showing how important preparation is.
- Discovery
The first step in creating a corporate video is exploring what makes your business unique and special. What is your brand strategy? What are your marketing goals? How does the corporate video you want to create align with those goals, and how can it enhance them?
The best corporate videos will communicate a company’s mission, culture, and values while grabbing the viewer’s attention.
- Creative
Before preparations can begin to shoot a corporate video, a direction needs to be agreed upon. During the creative phase, we focus on finding the story the corporate video will look to tell while fleshing out the creative focus and concept.
Establishing the video’s objective is important as it creates a sense of purpose throughout the creative process.
- Pre-Production
When working on a corporate video, pre-production is where a vision for the final product begins to form. It’s where our team creates shot lists, storyboards, and scripts (if needed), scouting locations and building a schedule.
- Production
Once the prep work is finished, it’s on to the work of actually shooting your corporate video. This is when ideas become reality. Professional videographers, actors, and other teams work to get the shots needed for a great corporate video.
- Post-Production
Once filming is done, the work isn’t finished. Studio Spero takes the footage that’s been shot and edits it, adding VFX and doing the sound design, colour grading, and music licensing that’s needed to differentiate a corporate video and make it pop.
Studio Spero Helps Bring Your Corporate Video to Life
Corporate videos are a great way to communicate and engage with customers, clients, and potential employees. They can inform and entertain, and working with a professional video production company like Studio Spero ensures an amazing final product.
There are lots of steps that can be taken early in the process of creating a corporate video that will help guarantee you exactly what you’re hoping for, but Studio Spero will also be there every step of the way to help.
For more information on how we can help with your video production needs in Calgary, fill out our contact form or call us at (403)837-9588.
FAQs About Corporate Video Production
How much does it cost to produce a corporate video?
Every project has different requirements, so costs can vary. In general, most budgets fall between $3,000 and $15,000.
How long does it take to shoot a corporate video?
Again, the production requirements will inform how long it takes from start to finish, so timelines can vary. But most of Studio Spero’s projects take three to four weeks to complete. It’s worth noting, though, that if a tighter timeline is required, we can likely make that happen. Just ask!