The right video production company can work wonders for your company. Whether you’re looking to create shareable content for social media, shoot advertising, or make internal videos for staff, finding the right production studio is imperative.
What should you be looking for when choosing which video production company to work with, though? You want a team that can bring your ideas to life in a professional, timely, and cost-effective way. That’s what Studio Spero does: producing engaging, modern videos of all shapes and sizes.
It can be daunting trying to separate one video production company from another if you haven’t worked with them before, though, so let’s take a look at how you can make sure you partner with a company that can meet all your needs.
What to Consider When Hiring a Video Production Company in Calgary
The final product of your video is incredibly important here. When you’re looking to hire a company that can do production for video, you’ll want to partner with one that can create something that will meet your goals, reach your standards, and appeal to your target audience.
However, finding a Calgary video production company with which you can enjoy a productive relationship is also important. Communication, trust, and an alignment of expectations are vital when vetting video production companies.
Questions to Ask When Hiring a Video Production Company
- What kind of videos do you specialize in?
You’ll want to work with a company experienced in creating the type of video you hope to produce. Have they created work for social media, TV advertising, or B2B video content?
Just because a video production company is great at one thing doesn’t mean they’ll be just as good at another, and you want one that can produce the type of video that fits your brand, message, vision, and needs.
Our answer: At Studio Spero, we specialize in everything from advertisements to testimonials, brand videos, HR and recruitment videos, and corporate event and product videos. Our Calgary-based company has a wide-ranging portfolio that shows our versatility.
- When will the video be completed?
In the marketing world, short turnaround times are common. While it’s important to manage expectations in terms of tight deadlines, some production studios are faster than others. The key here is to find a studio that delivers the kind of quality you’re looking for within a reasonable timeframe.
Our answer: Studio Spero generally takes 3-to-4 weeks to complete a project from beginning to end, although we encourage potential clients to contact us if they need something finished faster. We do our best to accommodate tight deadlines, but we never want to compromise quality.
- What budget do video production companies require?
For obvious reasons, this is an important question. Money doesn’t grow on trees, and you’ll want to work with a production company that can create the final product you need within your budget restraints.
While the final cost of a video can be agreed upon during pre-production and will factor in timing, locations, audio and visual elements, props, costumes, and actors, a good video production company should be able to provide a reasonable estimate beforehand.
Our answer: Every video will require a different budget, but the majority of our projects fall between $3,000 and $15,000.
- What is your policy and process for making fixes or edits?
You, as the client, want to rely on a production company’s skills and expertise, but at the end of the day, you also want to have the final say over the end product. If there are changes or fixes you want to make in the video, will the company make them? Are there extra fees attached in this scenario?
Our answer: At Studio Spero, we include a revision stage in every project. The number of revisions varies from project to project. However, because client service is a core value of our company, we always strive to make sure our clients are beyond happy with the work. If clients desire additional revisions outside of the agreed-upon amount, we are happy to chat about that.
- What parts of the video production process can a company do?
Some companies provide videographers, and others do only editing. Others, like Studio Spero, can handle every step of the video production process.
Our answer:
- In the creative phase, we focus on finding the story and creating the concept.
- In pre-production, we create shot lists, storyboards, and scripts, allowing for a clear way forward when it comes time to shoot. This phase includes scouting locations, coordinating, and scheduling. We always say, “The video should be shot before we even start shooting.”
- The production phase is where our film crews work together to shoot your video and bring your vision to life.
- Post-production is when editing, sound design, colour grading, and adding visual FX happens.
Common Mistakes to Avoid When Hiring a Video Production Company in Calgary
Over-prioritizing price over quality
Of course, the price of video production matters, and good video production companies should have no problem estimating how much a job will cost. You want a company capable of producing a video that is up to your standards, though, so be sure to vet their previous work and ensure it’s as high-quality as you’re looking for.
Ignoring their portfolio
Every video production company should be able to provide examples of their previous work so you can understand what they can actually do. Just like you wouldn’t hire an employee without seeing their resume, don’t hire a video production company without evaluating their portfolio.
Not considering communication & collaboration
Effective communication is important for any project, and it’s true for video production, too. You’ll want to communicate your needs and expectations while providing feedback. The video production company will need to keep you informed throughout the process.
Benefits of Working with a Calgary-Based Video Production Company
If your brand is Calgary-based, your production studio should be too.
While working with a large out-of-town video production company might meet the needs of some projects, there are a lot of benefits to working with a local, Calgary-based company like Studio Spero that understands what makes the city and its culture special and unique. Other benefits include:
- Easier communication and collaboration: Working with a local video production company allows for face-to-face meetings and sometimes even faster response times for feedback.
- More flexibility in scheduling: Bringing in an out-of-town video production team means you’re limited in when you can shoot and need to account for time zone differences and long-distance travel. With a local video production company, those aren’t concerns.
- Local knowledge: Whether it’s great locations for shooting or understanding local culture and regional nuance, a video production company like Studio Spero has a team that’s invested in the city and understands what makes it tick.
- Lower production costs: If you have to fly in the crew and put them up in hotels, that will increase costs. With a local crew, everyone’s close and ready to work.
Choose Studio Spero for Your Corporate Video Production
Whatever type of video you’re looking to create, our video production company can set your company apart from the competition. Through creative storytelling, professional videography, and high-quality pre-production, our team produces breathtaking videos that connect with viewers.
E-mail us at he***@*********ro.com or call us at (403) 837-9588 for more information about how we can help with your video production needs in Calgary and beyond.