There are few tools more effective at attracting top talent than company culture videos. When you’re looking to showcase what makes your business an amazing place to work, telling people what makes it different and special often isn’t enough.
Company culture videos go a step further. They actually show people what it’s like to work for your business as well as who you are and what you stand for. There’s real value in making current employees feel valued, as well.
So let’s take a deep dive into company culture videos and unpack why they’re such a useful tool in the modern business landscape, where attracting the right talent can be a game-changer.
What Is a Company Culture Video?
A company culture video is usually a short-form video that aims to showcase an organization’s working environment, values, and what it’s actually like to be a part of. The goal is not to highlight the products or services that you offer, necessarily, but rather to show what it’s like to work for your company.
Company culture videos often feature real employees speaking candidly about what it’s like to be part of your organization, providing viewers with a better understanding of why they might want to be a part of the culture your company has built.
What Are Company Culture Videos Used For?
Recruitment
It can be extremely competitive trying to attract the best candidates to come work for your organization, but company culture videos can be a great recruitment tool. The best candidates for a job are looking for more than a paycheck. They’re going to be spending a lot of hours working for your company and will want to know what that will actually feel like.
Highlighting not only your company’s values, but also the working environment, benefits, and why the team you’ve built is great are all effective ways of making your organization stand out from the competition when you’re looking to hire.
Employee Engagement
Your employees will be a part of your company culture video, whether that’s through testimonials or content that highlights the fantastic work they do. By celebrating what they’re accomplishing together, your company culture video will let the team know they’re valued and appreciated.
It’s also an opportunity for employees to reflect on why they enjoy their jobs and working for your company, which can help them become more engaged.
Internal Communication
Company culture videos aren’t just for recruits you’re trying to attract, they can also be a great tool for reinforcing the culture itself for existing employees. They can highlight messaging from leadership, establish standards and expectations for how the work environment will work on a day-to-day basis, and ensure that every employee is on board and understands the company culture you’re trying to build.
Showcasing Values & Mission
What does your company stand for? It’s important that your employees and potential new recruits understand who you are and your values and mission. That could be anything from sustainability to inclusion. Company culture videos allow you to articulate those values in a concise and powerful way.
What to Include in a Company Culture Video for Maximum Impact
1. Real Employees Telling Their Stories
If you’re trying to show people what working at your company looks and feels like, there’s no more powerful tool than hearing from the people who already work there about what they love about your organization.
Viewers know when something is scripted, and authenticity matters to people considering a major life decision, such as switching jobs. Let your employees speak for themselves and provide real, unscripted insights about what it’s like to work at your company.
2. Visuals of the Workplace
You’re trying to show what it’s like to work for your organization with your company culture video, so it’s important that you actually show it in action.
Your team might work in a bustling downtown office or rely on remote or hybrid work. Those are important details for potential candidates, and it’s incredibly effective to provide them with a video that shows just what their day-to-day life will look like working for your company. It allows them to visualize what they’d look like in that environment.
3. Your Values in Action
Your company doesn’t just state its values, it lives them. Show that off in your company culture video, whether it’s by demonstrating the inclusive environment you’ve created in your workplace or how you foster innovation by empowering employees. Highlighting your company’s values and showing how they translate to the way you do business will show both current staff and potential employees what you’re all about.
4. The Perspective of Leadership
People want to know who they will be working for or who might be making significant decisions before they accept a new job. Whether it’s a founder, owner, or board member, including the voice of a decision-maker in your company lets viewers know that the messaging in the company culture video they’re watching is coming from the very top of your organization.
5. Interactions Between Your Team
Showing what it looks like when your team is at its best and working together can be a great way of attracting candidates. Nobody wants to work for a company where people don’t get along. Use your company culture video to provide a glimpse at the team dynamics in your workplace and how employees work together to achieve their goals.
Create a Company Culture Video That Stands Out
Company culture videos are incredible tools that can make your organization stand out in a major way in a competitive market where attracting top talent can make all the difference.
Working with Studio Spero’s team of professional videographers ensures you’ll get a video that highlights everything great about your company and can be used online, on social media, or wherever else you choose to post it.
Studio Spero will work collaboratively with you through every step of the video production process, from the first steps of discovery right through to the final cut, and deliver a video that catches the eye of the talent you’re looking to attract.
Contact us online at he***@*********ro.com or call us at (403)837-9588 to get started today.
FAQs
How long does it take to complete a company culture video?
It can vary depending on the scope of a project, but at Studio Spero, our projects generally take between three and four weeks from start to finish. That includes company culture videos. If a quicker turnaround is necessary, we’re happy to discuss how we can make that happen.
Is there anything to avoid in a company culture video?
You obviously don’t want to paint your company with a negative brush, but it can also be beneficial to avoid your company culture video coming across as too polished or over-scripted. The goal is to honestly showcase what working at your company is all about, and being authentic goes a long way.