Instead of sending out a long e-mail that might be skimmed over and feel impersonal, internal communications videos can connect with staff and provide valuable information in a succinct, easy-to-digest way.
How can your company create an international communications video strategy that actually works, though? Let’s break it down:
Key Takeaways
- Employees prefer internal communications videos over traditional methods for better engagement.
- Consistency in messaging enhances the effectiveness of these videos.
- Shorter videos can be more impactful than longer ones.
- Personal connections through recognizable faces improve viewer engagement.
- Professional visuals and audio are essential for maintaining high standards.
What Are Internal Communications Videos?
Internal communications videos are a form of corporate video used by businesses to communicate with their staff. This includes messages from leadership, HR updates, training and tutorials, or information designed to establish corporate culture.
Internal communications videos can often be more effective than other communication methods, such as emails, in-person meetings, and reports.
Common examples of internal communications videos include:
- Quarterly updates
- Human resources policy reminders
- Project or department updates
- Major announcements
- Training and tutorials
- Company culture videos
Why You Need an Internal Communications Video Strategy
Internal communications videos offer significant benefits for companies because they appeal to employees who are accustomed to engaging with video content in their daily lives.
There’s a reason why video-forward social media platforms like TikTok and Instagram are so popular. Most people, and young people in particular, find it more engaging to watch a video than scroll through a big block of text.
Why not use that to your advantage as a company and develop an internal communications video strategy? It engages with staff in a way they’ll find compelling and provides clear messaging.
Internal communications videos are effective for a number of reasons:
- Clarity: The best internal communications videos have carefully-crafted scripts and are reviewed and edited to make sure the messaging is clear and concise.
- Visual: Around 65% of our population are visual learners, and video allows your company to communicate in a way that engages those people. Adding graphics and animations will further contribute to the impact of your internal communications videos.
- Personalization: When you have someone from your company delivering the messaging in your internal communications videos, it adds a personal layer that helps viewers feel connected.
- Timing considerations: Internal communications videos don’t need to be long to pack a powerful punch. They can communicate information quickly and effectively without wasting the viewer’s time.
- Engagement: Many people retain information better when they receive it through video than when they read text.
How to Create an Internal Video Communications Strategy
Now that we’ve established why internal comms videos are effective, how can you actually produce them so that they connect with staff? Here are a few tips:
- Have a Clear & Concise Purpose
What are you trying to get across with your internal video communications? It’s absolutely vital that this is established beforehand. There’s no need to create long videos that cover every topic. It can be far more effective to shoot multiple videos, with each focusing on one topic.
- Have a Script
Having scripts is very important for internal video communications. You want the messaging to be consistent, and having someone go off-script can leave viewers confused or missing the point of your video entirely. Just as you have an agenda when holding a meeting, knowing what you’ll discuss before recording your internal communications video is key.
- Appear On-Camera
A personal touch can go a long way. Whether it’s an executive, someone from the HR department, or someone else from your corporate team, internal video communications are most effective when they’re delivered by someone recognizable. That personal connection can make viewers feel more engaged.
- Stay Consistent
Try to make sure your internal communications videos have a consistent look and feel. If that aligns with your brand and identity, it can emphasize your company’s culture and build a sense of connection with your company’s staff.
- Prioritize Visuals & Audio
Even if these videos aren’t going to be released to the public, they should still look and sound professional. Your company has high standards, right? Your internal communications videos should reflect that. Compelling visuals will keep viewers engaged, but audio is just as important.
- Make Your Videos Easy to Find
Where are the people who work for your company actually going to watch your internal communications videos? Maybe there’s a portal on your website, or maybe they’re simply sent out as email attachments. Whatever you choose, make sure your videos are easy for everyone in your company to access and watch.
Create Compelling Internal Communications Videos with Studio Spero
Internal communications videos can help your company connect with employees and deliver important information clearly and concisely. Studio Spero’s experienced team of videographers will work with you throughout every step of the production process to craft an internal comms video strategy that engages staff, delivers important information, and elevates your communications goals. Contact us today to get started.
FAQ
This will depend on the specifics of each project, but most of the videos we work on take 3 to 4 weeks to complete. Turning a video around on a tighter timeline is possible, just ask.
Internal communications are anything sent within your company that shares information. That can include HR communications, quarterly updates, or top-down messaging from leadership.
In many cases, it’s most effective to create short, to-the-point internal communications videos. When done properly, shorter videos deliver key points in a way that resonates with viewers without overwhelming them with information they may not remember.