The way we learn is evolving, and it’s essential for any business, school, or organization to keep up. That’s made educational videos an important tool.
Educational video production is a way to keep up with the ever-changing media consumption habits and shorter attention spans, while still helping viewers learn and engage with important information.
A great educational video will engage viewers with compelling visuals, and they’ll end your video with more information than they had when they started.
Key Takeaways
- Educational videos teach, train, or inform while keeping viewers engaged with visuals and storytelling.
- They benefit numerous industries, including healthcare, legal, oil & gas, construction, education, and environmental sectors.
- Common formats include explainer videos, how-to guides, tutorials, and training videos.
- Key steps for success include identifying your target audience, selecting the appropriate video type, crafting a compelling script, and incorporating engaging visuals, graphics, and animation.
- Studio Spero helps produce professional, engaging educational videos that inform, entertain, and build credibility.
What Is an Educational Video?
Educational videos can come in many different forms, but they are always designed to teach, train, or inform their audience. The primary goal of educational video production is to enable viewers to learn. Doing so involves matching informative storytelling with visuals that keep viewers engaged and even entertained.
Which Industries Do Educational Videos Serve?
Healthcare
Whether it’s teaching patients about a new medical issue and its treatments, videos that aim to raise awareness, or videos that explain the care your healthcare provider can provide, educational video production has tremendous value for the healthcare industry
Legal & Professional Services
The legal profession can be complex and challenging for the average person to understand. Educational videos can serve as entry points that teach them and can also be helpful for training staff on topics they may not yet understand.
Oil & Gas
Whether it’s training new workers, teaching them about safety protocols, or informing the public about the complex challenges faced by oil & gas companies, educational videos are a great tool.
Construction, Builders & Development
The construction industry can be hazardous, so educational videos that focus on training and the protocols in place on job sites can help keep workers safe. Educational videos can also inform the public about upcoming developments, which can generate excitement.
Education
Naturally, educational videos offer significant value for teachers and professors. Recent academic studies have shown that young people learn more from video than text, so engaging educational videos are a great way not only to teach, but also get students excited about learning.
Environmental
The environmental industry does vital work that is often not totally understood. Educational videos teach people not only about the work being done by environmental organizations, but also about the causes themselves and why they’re important.
Types of Educational Videos
Just as teachers have a variety of tools for teaching their students, educational video production comes in many different forms.
- Explainer videos: Explainer videos aim to take a complex subject and simplify it. Whether that’s an environmental cause, a legal procedure, or something else, explainer videos provide information and clarity.
- How-to videos: How do you do something correctly, and why is it done this way? How-to videos are a powerful form of educational video production.
- Tutorial videos: Similar to how-to videos, tutorials can explain (in detail) every step of how a product is done or a task is meant to be completed.
- Training videos: New staff need training, and experienced staff still need reminders about how things are meant to be done. Educational video production that focuses on training helps organizations in every industry run their operations safely and smoothly.
How to Make a Great Educational Video
- Identify Your Audience
Who are you aiming to teach with your educational video? It’s an important question as it will inform the tone, style, and content, and much of the educational video production process. An educational video aimed at kids will obviously be very different from one that’s aimed at teaching safety standards to construction workers.
- Choose What Type of Educational Video Works Best
Whether it’s a training video, a tutorial, or a documentary-style video that goes deep on a subject, the way you present your information matters just as much as the info itself.
- Write a Script
The script you write will determine what information your viewers take in. Working with an experienced educational video production company ensures that you’ll have a script that effectively communicates your message.
- Shoot Compelling Visuals
Compelling visuals are a key component of educational video production, so working with professionals who can storyboard and plan to get the shots you need on production day is essential.
- Add Graphics & Animation
The work that’s done once the cameras are turned off and the editing begins is a key part of educational video production. Adding graphics and animation can elevate your educational video and help hold the attention of your viewers while effectively providing more valuable information.
Create an Engaging Educational Video with Us
When done right, educational videos not only teach your audience but also engage and entertain them. With compelling visuals, structured storytelling, and professional editing and design, the best educational video productions deliver end products that captivate viewers and inspire excitement about what they’re watching.
At Studio Spero, our professional team of videographers will work closely with you throughout every step of the production process to deliver an informative and visually compelling final cut.
Get your audience excited about your brand by contacting us today.
FAQ
At Studio Spero, our projects usually take between 3 to 4 weeks from the start of the project to when we deliver the final cut to you. If you need a video done on a shorter timeline, though, we can absolutely accommodate that.
The more information you can provide, the better; however, often just knowing what you’re looking to achieve can be enough. Our process begins with discovery, where we meet with you to learn about the work you do and what you’re looking to achieve with your educational video. We’ll work with you to come up with scripts and storyboards that meet your goals.