Modern viewers don’t just want to know about your brand’s products; they want to know who you are, what you stand for, and how you do business. That makes a behind-the-scenes video a potent tool for brands because it offers an authentic, relatable, and engaging look at the everyday work your brand does.
Not every behind-the-scenes video is created equal, though. Let’s dig into why.
Key Takeaways
- Behind-the-scenes (BTS) videos showcase authenticity, transparency, and brand values.
- They build trust by showing real people and real work, and humanize your brand by spotlighting team members and culture.
- BTS videos drive higher engagement (32% more than staged videos on Instagram).
- Popular BTS formats include bloopers, how it’s made, meet the team, and day in the life videos.
- Success depends on authenticity while staying aligned with brand values and goals.
- Studio Spero helps brands plan and produce professional BTS videos that enhance credibility and engagement.
What Is a Behind-the-Scenes Video?
Unlike many forms of traditional marketing videos, a behind-the-scenes video focuses on the work being done when the cameras are off. That can include your team working and interacting, and provides an authentic, honest look at who you are, what you do, and the values you stand for.
Why Your Brand Needs Behind-the-Scenes Video
A recent survey showed that 86% of customers say transparency is more important to them than ever. They want to know what brands stand for, who they are, and feel an emotional connection before making a purchase.
This, in turn, can lead to increased brand loyalty and customers who come back and again and again when they’re ready to make purchases.
Here’s why a behind-the-scenes video can be so powerful for your brand:
- Building trust: Instead of polished, scripted content, a behind-the-scenes video shows real people doing real work. When you offer a peek behind the curtain, it shows that your company is proud of who you are and the work you do. This shows customers you’re a brand they can trust.
- Humanizing Your Brand: Your brand is more than the products and services it provides. There are people working hard behind the scenes. Putting them in front of the camera helps establish your brand identity.
- Enhances Engagement: Behind-the-scenes videos get 32% more engagement than staged videos on Instagram. Customers connect with behind-the-scenes content, plain and simple.
Types of Behind-the-Scenes Videos
When you’re coming up with behind-the-scenes ideas, you’ve got options. What works for one brand may not work for another, and it’s important that you carefully consider how a behind-the-scenes video will contribute to your specific marketing goals.
It can be a lot of fun coming up with ideas, though. Here are a few popular options:
- Bloopers: A little humour can go a long way. Whether you’re making a scripted branded video or preparing for a big event, there are always going to be moments where things don’t go perfectly. Showing how your team takes those miscues in stride and can laugh them off is a great way of showcasing your brand’s culture.
- How It’s Made: While most marketing videos showcase your brand’s final product and its usefulness to customers, highlighting the process of creating it can be just as powerful. Show your team doing their work and the high quality of workmanship that goes into your products or services.
- Meet the Team: Humanizing your brand is a great behind-the-scenes idea for video, so introduce the people who make the magic happen. Let them tell not only your brand’s story, but their own.
- A Day in the Life: What is it like to actually work at your brand? How does the team get along? Showing what your company’s day-to-day work looks like shows the transparency that customers increasingly love in 2025, and truly makes viewers feel like they’re getting an authentic look behind the scenes.
What Makes a Great Behind-the-Scenes Video?
The most important thing in making a great behind-the-scenes video is authenticity. The 2025 Sprout Social Index revealed that customers seek original and entertaining content that conveys a human face to brands. That’s the goal, so don’t shy away from giving a true, authentic look at what happens behind the scenes.
With that said, you still want to make sure any behind-the-scenes video content you release to the public is aligned with your brand’s values and marketing goals. A behind-the-scenes video should be just as carefully planned as a scripted video, and when you work with a video production company like Studio Spero, our process will help you clearly articulate your aims and goals long before the cameras ever roll.
Build Audience Connection with Studio Spero
A great behind-the-scenes video can be a powerful marketing tool that humanizes your brand in the eyes of its customers and provides real, truthful, authentic connections.
At Studio Spero, we’ll help you carefully plan your behind-the-scenes video to ensure you’re producing a final product that builds your credibility in the eyes of your viewers while still aligning with your overarching marketing goals.
Create authentic BTS content with Studio Spero.
FAQ
The process of creating a behind-the-scenes video doesn’t take any longer than shooting a scripted video. With Studio Spero, our projects generally take between 3 to 4 weeks from the start of the discovery process until the final product is delivered after post-production. We can work on tighter timelines if needed.
You can post a behind-the-scenes video anywhere, although they are particularly effective on social media platforms like Instagram and TikTok. Much of the content that exists on those platforms is unscripted, so traditional marketing videos can sometimes feel out of place. An authentic behind-the-scenes video, on the other hand, fits right in.