The best event videography doesn’t just blandly show viewers that an event happened. Instead, it captures the energy. It highlights the excitement, showcases the moments that make an event special, and gives anyone watching a sense of the vibe that made it one to remember.
Whether you’re hosting a concert, a professional conference, a carnival, or a networking and recruiting meet-up, event videography can capture and share the energy. It can make for great marketing material, too, driving excitement for future events.
But how do you do that? At Studio Spero, we’ve collaborated with event hosts to capture some incredible memories and showcase their awesome energy. Here are a few tips and tricks we’ve picked up along the way.
How to Capture the Energy with Event Videography
1. Plan Ahead
Whether it’s a concert, a festival, or a corporate event, the best videographers will make sure they don’t miss the magic moments that make them memorable. That doesn’t mean you just walk around and hope for the best, though. Event videography takes careful planning and an understanding of your venue and the schedule.
When you’re planning out your event video, there are a few key pieces of information you can provide:
- What will the venue look like? Knowing the layout of the venue helps determine how many videographers will be needed and where they should be positioned to get the best shots of the action.
- What is the schedule? Knowing what’s happening and when allows videographers to ensure they don’t miss amazing moments that showcase the energy in your event video.
- Who are the stars of the show? Whether this is the lead singer of a band or the keynote speaker at your corporate event, it’s important that they be featured. Capturing the highlights is a big part of event videography.
2. Be Prepared, But Spontaneous
Event videography isn’t just about the big moments. It’s about the spontaneous action that happens in between, and the best videographers will capture those, too. Even at corporate events where every second is planned, there will still be candid moments.
The best videographers will stay on their toes and have their cameras ready to shoot spontaneous moments that will bring your event video to life and convey the emotions, excitement, and energy. This is what can make the best event videography truly stand out.
3. Get Crowd Shots
It’s vital in event videography that the reactions of the people attending are highlighted. Of course, you want shots of the band or keynote speakers, but it’s the crowd that will show how much your event resonated and provide a sense of the emotional impact it may have had.
Crowd shots make for great B-roll, as well, but they shouldn’t be treated like afterthoughts to fill in your runtime. The reaction of the crowd is just as important as anything happening on stage. Try to capture the laughter, conversations, and interactions of the crowd. That’s the true energy, and it’s incredibly important to capture with event videography.
Including interviews or testimonials from people who attended your event can be a great way of showing authentic value and excitement in your event videography, too.
4. Tell Your Story, Visually
Events have stories. They ebb and they flow, and they often build to a crescendo. The best event videographers will find that story, and they’ll articulate it on screen. You don’t want to show the highlight of the night in the opening seconds, so build to it instead and make viewers feel the emotion of the event.
At Studio Spero, we can use aerial drones to show the scope and scale of your event before focusing in on wide shots of speakers or performers, with close-ups of authentic crowd reactions in between.
There’s no shortage of ways to tell the story of your event with videography, and doing so will capture the energy in a way that’s compelling and draws in viewers.
5. Don’t Forget About Audio
Even with the best video in the world, viewers will struggle to engage with your event videography if the sound isn’t up to par. Sound editing can help with this in post-production, but you’ll want to make sure to capture audio of the event that’s clean and clear.
In post-production, our team will carefully work on the sound design and add music that will add even more life and energy to your event video.
What Types of Events Can Videography Capture?
Event videography can capture the energy of all sorts of events and is a useful marketing tool for companies and organizers who are looking to drive interest in future events. Here are just a few of the many types of events where videography can be a useful tool:
- Concerts and musical festivals
- Outdoor markets
- Rodeos and community carnivals
- Brand launches
- Corporate workshops and conferences
Your One-Stop Shop for Event Videography
Event videography isn’t just about showing what happened at an event, it’s about capturing how the people who attended were affected. Maybe that’s a crowd dancing and singing along as an artist plays their favourite song on stage, or maybe it’s attendees discussing an amazing presentation from a keynote speaker.
There are many ways to capture the amazing energy of an event with videography, and Studio Spero’s professional team will help you every step of the way.
Our team helps develop ideas for your event video and will shoot and edit an incredible final product that truly captures the energy. For more information or to get started, e-mail us at he***@*********ro.com or call us at (403)837-9588.
FAQs
What can be added in post-production for an event video?
At Studio Spero, we can help you add animations, visual FX, a great soundtrack, and almost anything else you’d want to include in your event video.
Can you make a multi-day event video?
Absolutely. While there are definitely some events that might only last a day or a night, many last longer, creating more opportunities for dynamic visual storytelling.