Calgary’s population has grown by nearly 8% over the last two years, driving housing starts and zoning changes. This has made the city a builder’s paradise, with over 20,000 housing starts from January to September—a 20% year-over-year increase.
More opportunities bring more competition, so what makes your company stand out from the crowd?
Showcasing your work and your company is key, and that can be done with an effective video strategy. But what goes into a corporate video strategy for builders and development companies?
Key Takeaways
- Showcase nearby amenities to enhance appeal for potential homeowners.
- Highlight schools, grocery stores, and recreation in marketing videos.
- Use home tours to display craftsmanship and finished products.
- Create videos for varying platforms to maximize reach and impact.
- Testimonial videos provide authentic insights from satisfied clients.
- Incorporate educational content to inform viewers about the building process.
- Consider Q&A videos to foster connection and provide clarity on services.
What Is a Video Strategy?
A corporate video strategy is a plan your company comes up with to use video content, often to achieve its marketing goals. That can include raising brand awareness, increasing engagement, and introducing new products or, for builders and developers in Calgary, new housing inventory.
Why Your Company Needs a Captivating Video
Calgary’s population is growing fast, and with so many new people moving to the city, new housing starts are booming, too. With all of this happening, there’s an opportunity to grow your business, but attracting business is a lot easier when clients can see your previous work and get a feel for whether your company is the right fit.
Cue: a captivating video. Whether used on your homepage, about us page, social media accounts, or portfolio, a high-quality video can be the difference between getting the contract or not.
What Should I Focus on with My Video Strategy as a Developer in Calgary?
A video strategy can be multi-faceted. You’re aiming to create connections with viewers and appeal to them by showing what makes you different as a builder or developer. Keeping them engaged and building brand recognition are important goals. Here are some ways of accomplishing that:
- Showcase the Neighbourhood
When homeowners are looking for a new build, they care about much more than just the features that will be included in their home. They want to know about nearby amenities that will make a difference in their day-to-day lives.
Are there schools nearby? What about grocery stores or medical clinics? Showcasing the neighbourhood where they’ll actually live can be a powerful tool for video strategy.
It’s exactly what we did for Mintoft Place on Blackfoot Trail for Cedarglen Living. The video showcased the beautiful interiors, units, and views from the property, but also made sure to highlight how close and convenient it was to groceries, shopping, and recreation opportunities.
- Home Tours Stand Out
Show your work. That’s an important part of video strategy for builders and developers. You’ve built beautiful, functional homes, and potential clients will want to see what the final product looks like before they commit to having you work on theirs.
Treat your video strategy like an open house and guide viewers through what one of your homes actually looks like. Highlight areas where your work and craftsmanship stand out, giving viewers something to get excited about as they visualize their own new home.
- Create Multi-Purpose Content
This is an important part of any video strategy, whether it’s a home builder, developer, or someone else. There are so many different places where people watch videos these days, whether it’s on TV during a commercial break for a sporting event, on YouTube while they’re scrolling during their lunch, or on one of the many popular social media platforms like TikTok or Instagram.
Each of these platforms has different requirements, so it’s important to build a video strategy that is specific to where you’re hoping your audience watches. Fortunately, video can be easily repurposed so that the same content can be edited by Studio Spero to ensure it works on multiple platforms and maximizes your video strategy.
- Testimonial Videos Speak to the Viewer
Testimonial videos are a powerful tool. When you have real people speaking about their experiences working with your company in an honest, unscripted way, it provides viewers with unique insight into what makes you, as a builder or developer, different.
The key to testimonial videos is authenticity, but that doesn’t mean you can’t prepare the people who will be speaking on camera and provide them with questions in advance. Let their words do the talking, though, and allow them to explain what makes your company different as a builder or developer and why other people should want to work with you.
- Educate While Entertaining
Not everyone understands the building process, nor do they know your unique company’s process. With that in mind, incorporate a little education into your video strategy.
Show people how the work actually gets done. That might mean longer-form videos that go through the entire process of building a home or shorter videos that focus on one small part of the process and really highlight the craft and precision that goes into it. This not only teaches viewers, but it also shows how professional your company is when it’s time to get to work.
- Consider the Q&A
Question and answer videos can be a great way of informing viewers of the work that you do while also creating a connection. Take viewer questions and have someone from your company answer them alongside visuals of your work. It puts a friendly face on your company, teaches people about your work, and can be cut down into shorter clips that work on multiple platforms.
Build Something Incredible with Studio Spero
Our professional team of videographers has worked with clients across industries to implement video strategies that make them stand out from the crowd. In Calgary, competition is fierce in the builder and developer sector, but creating a successful video strategy can be a game-changer.
At Studio Spero, we’ll work with your team to create content that aligns with your video strategy, is compelling and visually appealing to viewers, and connects with your audience.
Start building something amazing with Studio Spero today.
FAQs
The answer depends on the requirements of a project. They’re all unique, but in general, most of the projects Studio Spero works on cost between $3,000 and $15,000.
Absolutely. Drone footage can be included in any video, and it can be especially useful for the sorts of content that developers and builders in Calgary require for their video strategy.