Video content is an increasingly essential part of marketing campaigns and even corporate strategies, but there’s often a time limit on how long it remains effective. Old video content isn’t necessarily harmful, but it can lose its impact over time. When should you replace old video content, though?
At Studio Spero, our team of videographers can help you not only create effective and engaging videos, but we’re also experienced in advising on when it’s time to make new video content.
Key Takeaways
- Videos have long shelf lives, but don’t stay relevant forever.
- Video content should be aligned with current marketing goals and messaging.
- Accuracy matters, and information in videos should always be correct.
Why Does Old Video Content Lose Its Power Over Time?
Whether it’s testimonials, advertisements, or content for your website, videos are a powerful tool for telling your story. Like any marketing material, though, videos will be a reflection of your goals at a particular moment in time. Old video content is still engaging, entertaining, and informative, but it may not align with how your goals have evolved.
It’s not necessarily that old video content won’t be appealing to viewers; it’s more about whether it is effective at communicating the messaging you’re looking to get across at this particular moment.
How Do You Know If Your Video Content Is Still Effective?
Should you keep old YouTube videos or videos that don’t get views on other platforms? Ask yourself the following questions.
Is It Accurate?
For obvious reasons, accuracy matters. If old video content provides viewers with inaccurate information, it will ultimately be ineffective.
Whether it’s advertising products and services that are no longer available or highlighting promotions that are no longer relevant, inaccurate old video content won’t serve your needs. In those situations, it’s time to record something new.
Are People Still Watching It?
What are the numbers saying about your old video content? Whether it’s posted on social media, YouTube, or another platform, you should be able to measure the metrics and see whether viewers are still watching your old video content. Are they making it all the way through until the end?
These numbers will tell you a lot about your old video content. If people are still watching and the information is still good, you probably don’t need to invest in creating new video content. If, on the other hand, viewership has dropped off and people are no longer interested, it’s probably time to shoot a new video.
Is It Consistent with Current Branding?
Brand videos are an important tool for telling your company’s story, communicating what you stand for, and showcasing your products and services. But brands change over time, and the visual language you use to communicate with viewers needs to evolve, too.
Whether it is outdated visuals that no longer align with your company’s aesthetic or a tone that doesn’t quite fit with where your company is at now, old video content may feel outdated compared to your brand’s current image. Creating new content can provide a visual refresh.
Can Your Video Content Be Re-Purposed?
Old video content doesn’t just suddenly stop having value, and you may find that it can be reused and updated to align with your current branding and marketing goals. Editing old video content so that it can be distributed on platforms like TikTok and Instagram can be a cost-effective way of introducing it to new audiences.
Small tweaks, like replacing logos or adding new taglines, can also help update old video content so that it aligns with current values and goals. It’s important to note, too, that viewers on different social media platforms prefer different video lengths, so repurposing old videos and ensuring they’re tailored to specific platforms can have real value.
How to Create Video Content That Lasts
As a rule, the better your video content, the longer its shelf life. That’s why working with professional videographers like the team at Studio Spero can elevate your videos and ensure that they retain their value for longer.
Studio Spero’s process ensures not only that you’re getting the highest quality audio and visuals, but also that your company’s branding and marketing goals are central to the process as we create the final product together.
- During the discovery phase, our team will sit down with your company to understand both your short-term and long-term goals for your video.
- Throughout scriptwriting and storyboarding, the goal is to create videos that are compelling and engaging.
- In post-production, finishing touches are added that can stand the test of time. That includes graphics and animations, logos, music, and sound design.
- Studio Spero can help you edit videos so that they are suited for whatever platforms you choose to publish on.
Work with Studio Spero to Create Compelling Video Content
Video content may make a splash when it is released, but the best videos will continue to attract viewers for a long time after that.
When you create a video, you want the return on investment to last, and our experienced team of professional videographers will help make sure it does. Whether it’s advertisements, brand videos, website content, or event videos, Studio Spero has you covered.
Get one step closer to long-lasting, effective video content.
FAQ
Most of Studio Spero’s projects take between 3 and 4 weeks to complete, but we are absolutely able to turn a video around more quickly if required.
There’s no one right answer to this question. You should consider the goals of your video, where you intend to publish it, and the type of video you are looking to create. Viewers on every platform have different preferences, and an internal corporate video will have different goals and requirements than a fun promotional video that’s intended to get people excited on TikTok.